Services

Advertising on Buses

Advertising on buses is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

SAPTCO is the leading transport company in Arab world. It has a huge fleet of buses working inside Saudi cities. By allowing advertising in it's buses, SAPTCO offers a unique chance for diffusion and spread of the advertisement in all Saudi cities as these buses displace, on all lines, from 06 am to 11 pm., linking together 12 cities (Riyadh, Jeddah, Makkah, Madinah, Dammam, Al-Hass, Al-Khobar, Al-Gasseem, Al-Taif, Abha, Tabuk, and Hael. ) in the Kingdom.

Marketing advantages of advertising in SAPTCO's buses:

• Spread inside the cities:
  SAPTCO's buses offer a good chance for advertisement to be seen by maximum number of the targeted public.
  
• Attraction:
  Due to expanded size of bus, and technical realization all advertisements are very attractive.
  
• Advertisement display time:
  SAPTCO's buses displace between twelve cities from 06 in the morning to 11 pm. in addition there is the possibility to advertise in charter services buses, which work eight hours per day.
  
• Spread of advertisement inside the Kingdom and abroad:
  SAPTCO's buses offer a good opportunity for advertisement to be seen by millions of Muslims during period of Hajj and Umrah in Makkah and Madinah with a possibility that same advertisement could be seen abroad during live transmission, by television and space channels, of Hajj and Umrah programs during which SAPTCO buses could be seen on many international television screens.
  
• Service Support:
  SAPTCO owns a huge fleet of buses including reserve buses to replace all defected ones immediately.
  
• Studies proved efficiency of advertising:
  Field and marketing studies, prepared by Proctor & Gamble company, proved that the highest viewing percentage of it's products (Pringles) was registered in SAPTCO's buses.

Facts and figures relating to public transportation in cities:

• SAPTCO has more than 900 buses operating in eleven main cities in the Kingdom, thus accumulating more than 22 years of experience.
• Total number of local service passengers for the year 2003 reached 10 million passengers and SAPTCO's buses covered 15 million km during the same year.
  

Characteristics of advertising

• SAPTCO guarantees quality of advertising poster and uses the best materials that suit climate in the Kingdom.
• The company offers after sale services where buses are cleaned on daily basis and operated on routes as per customer's desire.
• SAPTCO maintains advertisements.
• Advertisements are designed according to customer's demand.
• Duration of advertisement in buses and cities depends on customer's choice.
• Important contracts have additional advantages.

Participation of public transportation in national ceremonies and awareness campaigns:

• SAPTCO has published some advertisements in 6 of it's buses on the occasion of 20^th anniversary of the Custodian of the Two Holy Mosques homage. Posters showing achievements in the field of transport, were displayed also.
• The company contributed to the efforts deployed by the Kingdom to support the Palestinian intifade.
• The company displayed advertisements relating to his Royal Highness Prince Sultan Bin Abdulaziz's health culture campaign.
• The company participated also, by advertising the campaign of Electricity Company aiming at economy of electricity consumption.
• Participation in summer ceremonies.
• Participation in seasonal festivals such as Madinah festival and Abha festival.

For advertising in SAPTCO's buses or to obtain further information, please contact Public Relations and Advertising section:

Tel No.: +966 1 4545000 (Ext 168,169)

Our Famous Customers:

Main advertising areas on buses:

1- Complete advertisement: Bus will be fully painted by the product advertisement (82m²).
2- Advertisement on the back of the bus (7 m²).
3- Advertisement on right side of single floor bus (7 m²).
4- Advertisement on left side of single floor bus (7 m²).